Kamana Job Board
Role: Senior Product Designer
Designers: Jacob O’Brien, George Klingan
Timeline: 14 Weeks
Contributions: Competitive Research, User Research, Concept Development, UI Design Patterns, Product Design, Information Architecture, Usability Testing
Figma Files: Kamana Job Board, HCP User Vision Exercise, Omaha Design System
Opportunity & Outcomes
200,000 HCP’s already used Kamana’s digital wallet to verify their compliance while working with 3rd-party job boards. A redesign focused on increasing job placements through the platform, profile match score job recommendations, and reducing the time-to-contract by connecting user profiles directly to facility openings.
Business Opportunity
Grow revenue by increasing job placements.
Grow and keep talent pool through sticky and integrated platform.
Establish direct-to-hire contracts with healthcare facilities.
HCP User Opportunity
Reduce the time-to-hire
Remove high-touch onboarding experience with recruiter while reducing repetitive manual tasks.
Relevant job matches tailored to HCP profile.
Outcomes
Solution
Data revealed only 20% of users were visiting the Kamana platform on mobile devices.
However, we suspected this was due to a poor user experience characterized by confusing navigation, unintuitive interactions, missing content and hidden features.
Our hypothesis was validated through user interviews and surveys, A/B testing, and competitive analysis.
Mobile First Experience
Designing for mobile first prioritized intuitive interaction and design patterns, and identification of key content for the job seeker. The outcome was a flattened page hierarchy, flexible grids, and dynamic content, solving display challenges on smaller screens.
Patterns and content optimized for mobile:
Card-based approach: flexible grid, scannability of content, easy to interact with “hit areas”.
Weighted content prioritization: reducing scroll fatigue and search time.
Swipe-based navigation: fixed navbars and lists with swipeable elements.
Full-page take overs: solved side-by-side job card and detail pairing use on larger displays.
Drawer overlays: contextually reveal details, forms, and tasks without leaving the related screen.
Collapsable menus: reduce clutter by keeping focus on page content.
Jobs Experience Redesign
The Jobs experience is composed of 3 core areas; Jobs tab, job post detail, modular recommendation grid. Each one of these was designed as to keep the job seeker engaged in their search by allowing seamless navigation of, job posts, details, and recommendations.
Jobs tab: Search and filtering for job summary cards, job favorites, profile & credential match tags, actionable job tasks and important info for current and upcoming jobs, application management, and job history.
Job post detail: Apply button, favorite button, facility name, overview of location, shift details, credential requirements, and pay details. Each post ends with a grid of “Similar Assignment” cards to keep the HCP browsing relevant jobs.
Modular recommendation grid: Utilized across the platform to contextually promote profile based matches to job seekers. This card based grid is leveraged on the My Kamana Dashboard, Job Posts, and the Current tab.
Auto-Apply and Intelligent Match
Both HCP users and recruiters listed saving time, and job match personalization as top features for the new experience. Two core features, Auto-Apply, and Intelligent Match, address both by enabling a relevant job search process for HCP’s and increased placement conversions for the business.
Auto-Apply: automates application submission through user defined criteria and modeling that accounts for when they need to apply to complete the interview and onboarding deadlines for the engagement to start. The model improves as it collects more preference data, such as; geographic location, pay, cost-of-living, profile and credential match.
Auto-Apply: requires job to profile match meets a criteria of 8.5/10.
Intelligent Match: suggests your most relevant jobs by featuring them in the modular recommendation grid and placing them at the top of the job post board.
Intelligent Match: provides HCP’s with an at-a-glance indication of if a job is worth exploring or not.
Legacy Job Board
Kamana’s legacy job board was only used by 2.7% or 4,561 active users in Q3, 2023. Only 18% of those users completed a job assignment that started with an application directly from the job board. The job board was added to Kamana Health as an after-thought as HCPs adopted the platform as a digital credential wallet.
The legacy job board was plagued with poor searchability, incomplete job profiles, and out-of-date job listings. It was not integrated with the credential checklist which ensures HCP applicants are in compliance with the job requirements, forcing users to complete credential checklists for jobs in a separate section of the platform. It also did not allow HCP users to apply directly for a job, rather once interest was expressed a notification was sent to a recruiter for follow-up, often times recruiters would not follow-up leaving the applicant in limbo.
Legacy UI
Insights & Learnings
HCP users preferred a mobile first experience.
HCP users had a low trust-level in the current job board.
HCP user engagement increased with simplified navigation structure and transparent job details and requirements.
Ability to apply directly to a job improved the rate of submitted applications, offers, and completed assignments more than 2x.
HCP users were more likely to apply to jobs they knew they were a match for.
HCP users were more likely to view job posts that included photos.
Self-service model freed-up recruiters to focus on relationship building and customer service by removing the manual layer of their work, saving the business $100k + annually.
Design Explorations
