Design for America is a student led design thinking program with a presence on university campuses across the United States.
Their mission is to teach students design thinking and human centered design principles, so they can develop innovative solutions to some of societies most pressing issues.
Over the course of two, 2-day workshops I co-facilitated the discovery and synthesis of where the organization is headed, and how to plan for and support their capacity to grow.
We explored the various components of the organization to define where DFA needed to focus their resources to meet capacity and continue to grow as an organization.
The growth model allowed us to identify key tasks and sequence them based on priority and resources. It helped DFA understand the most critical areas of focus and development to scale growth, as well as highlight dependencies within them.
The student journey map was a fun secondary output of our work, providing DFA with a recruiting tool to help incoming students understand the various touch points and skills gained over the course of the program.
I worked with illustrator Leo Zarosinski to produce the final student journey map.